Archives For Seth Godin

Last year, Seth posted the following on his own blog:
“The easiest way to thrive as an outlier
…is to avoid being one. At least among your most treasured peers.

Surround yourself with people in at least as much of a hurry, at least as inquisitive, at least as focused as you are. Surround yourself by people who encourage and experience productive failure, and who are driven to make a difference.

fosbury flopWhat’s contagious: standards, ethics, culture, expectations and most of all, the bar for achievement.

The crowd has more influence on us than we have on the crowd. It’s not an accident that breakthroughs in music, architecture, software, athletics, fashion and cuisine come in bunches, often geographic. If you need to move, move. At least change how and where you exchange your electrons and your ideas.

We all need leaders who challenge the tribe. We benefit even more when our leaders have peers who push them to be even better.”

Don’t you agree? We constantly need leaders who challenge us to be better, to do better, to attempt that which has not been attempted before.

How are you striving to be even better than you were last year?

Seth Godin Quote

December 30, 2013 — Leave a comment

bellA few weeks ago, Seth Godin sent this out in his blog post for the day:

The sound of a small bell during a dark night …is louder than the din of traffic outside your window during rush hour.

Surprise and differentiation have far more impact than noise does.”

Do you agree with him?

Why or why not?

Do you want to be different? Would you like to surprise your audience, your clients, your team? How can you stand out from so much noise around us?

You know, that thing you’ve been wanting to do. Here’s some advice from someone I follow consistently, Seth Godin, from an email he sent out last year. Read it, and then comment about what you’re going to do and how you’re going to do it.

Coming from a loud place

Despite your instincts, almost all big change, almost all important organizations, almost all the stuff that matters doesn’t get launched big, from the loud place, on the front page of the paper or on the Super Bowl or on a popular blog.

No, the stuff that changes everything starts on the fringe, captures the imagination of a dozen, who bring along colleagues or friends, and then it’s a hundred and then…

Make whatever list you want: Twitter, Kiva, 500px, Pure Food and Wine, Jiro…  They all became hits without being anointed by the loud folks first.

Instead of cajoling your way into the spotlight, consider investing in the experience first.little things

Did you get what he suggested? That’s why I say that you need to do whatever it is you’ve been wanting to do. So what if it’s not a big hit right away? So what if only a few people hear about it, mostly family and friends, at first?

We desperately need people like you to do what you’ve been thinking about for quite some time now. Just think about how the world would be a different place without Twitter, or Apple, or Rotary International, or The Beatles.

coffeeFollowing is one of my favorite posts by Seth Godin from September of 2012.


Time to pay attention to the Weber-Fechner Law.

It’s easier to tell the difference between two bags of flour that are three ounces apart in weight when one weighs a pound, than it is to tell the difference between two bags that are three ounces apart when one weighs twenty pounds.

It’s easier to tell the difference between two flashlights that are 6 lumens apart when one is just 2 lumens bright than it is to tell them apart when one is 200 lumens.

The more stimulus you’re getting (light, sound, pressure, delight, sadness) the less easily you can notice a small change. That seems obvious, but it’s worth saying.

If you’re entering a market filled with loudness, it’s harder to be noticed, even if the incremental benefit you offer seems large to you. If you’re trying to delight existing customers, the more delighted they already are, the more new delight you need to offer to turn heads.

One more reason to seek out those that are both interested and underserved.

Do you agree with the above or not?

Life changer logoHave you ever had someone begin a conversation with you in that fashion? We think to ourselves, “I know where this is headed. It’s some kind of sales pitch.” Oh, not the kind they show on late night TV with the guy yelling at you about the latest and greatest this or that you absolutely have to have, but we think “sales pitch” nonetheless.

Well, I’d like to take the time to introduce you to something we’ve been working on for some time now. Recently we’ve launched a new website, Facebook page and Twitter account all for a new non-profit that’s growing.

Over the past several years I’ve been reading posts by the likes of Michael Hyatt and Seth Godin. And let me just say that they’ve influenced some of my thinking. I blog about them from time to time, and I think they’re the most popular items of my posts.

Well, in the spirit of what they are doing, we’ve created Life Changer Studies. We are developing DVD-based Bible studies for Small Groups and individuals alike. We include a set of Small Group questions at the end of each lesson and provide in-depth study questions and answers as pdfs on each DVD.

And you ask, “John, how’s that any different?” Ok, I’ll tell you. We create these DVD under a Creative Commons copyright that gives the purchaser permission to copy the DVDs for use with their people as long as they don’t sell them! Who ever heard of that?

And, we’ve uploaded all of the Small Group questions and in-depth questions and answers for download on the website, Our first study, Sermon on the Mount, is out, the second, Party Frosting, is currently in production.

The first study is also being translated into Spanish, and the 4th study, Living Your Dash, is filming this month in HD! So go check out the website and read our history, our vision, etc. You can sign up for our newsletter to stay informed as to what’s going on with this crazy team of people who just believe that something like this can be done!

Oh, and by the way, at least 10% of every study sold will be donated to a clean water project in Africa through our friends at Compassion!

Tell us what you think. IS this a crazy idea or what?

Doing it wrong, relentlessly

According to this post by Neil Patel, I blog incorrectly–missing on at least 7 of his twelve rules.

On purpose.

I’m not writing to maximize my SEO or conversion or even my readership. I’m writing to do justice to the things I notice, to the ideas in my head and to the people who choose to read my work.

The interesting lesson: One way to work the system is to work the system. The other way is to refuse to work it.

What do you think?

Today’s guest blogger is none other than Seth Godin. Please read on, download his file, share it with others and help make a change.

What is school for?
The economy has changed, probably forever.

School hasn’t.

School was invented to create a constant stream of compliant factory workers to the growing businesses of the 1900s. It continues to do an excellent job at achieving this goal, but it’s not a goal we need to achieve any longer.

In this 30,000 word manifesto, I imagine a different set of goals and start (I hope) a discussion about how we can reach them. One thing is certain: if we keep doing what we’ve been doing, we’re going to keep getting what we’ve been getting.

Our kids are too important to sacrifice to the status quo.

You can get your copy for free
Here are four versions of the manifesto. Pick the one that you need, and feel free to share. To download a file, you’ll probably need the option key or the right click button on your mouse… ask a teenager if you get stuck.

The On Screen version Use this one to read it on a computer or similar device. Feel free to email to the teachers, parents and administrators in your life.

The Printable edition This is the same document, but formatted for your laser printer or the local copy shop. You are welcome to make copies, but please don’t charge for it or edit it.

Here’s the Kindle edition You’ll need to download it and then plug in your Kindle via a USB cable. Drag the file to the Documents folder on your Kindle and boom, you’re done. I’m told that you can also open it with the Kindle reader on your Mac, PC or iPad.

The ePub edition This should work with other types of ebook readers, but I haven’t tested it. Your mileage may vary, and if it doesn’t work, the PDF should. Readers have told me that this opens on their iPad as well.

The manifesto in HTML on the web Useful for cutting and pasting, I guess. The PDFs are easier to read.

How I built the manifesto, plus back up links If any of the links above don’t work, you’ll find back up PDF downloads here, as well as a long-ish essay about how I built them.

Jeff’s modified epub file Jeff generously tweaked this version so it reads better on your screen. No warranties or refunds, but give it a try.